Foreign invested enterprises generally have the characteristics of high technology level and strong research and development capability, which is more clearly reflected in New Asia. For more than 20 years, New Asia has been determined to innovate and won the titles of "National 'Double Excellent' Foreign Investment Enterprise", "Henan 'Double Excellent' Foreign Investment Enterprise" and "Henan Advanced Foreign Investment Enterprise" for many times.

In December 2002, with the approval of the Torch Center of the Ministry of Science and Technology, the "National Torch Plan Henan Superhard Material Industrial Base" was established in Zhengzhou High tech Industrial Development Zone. As a large manufacturer and exporter of composite superhard materials in China, New Asia was awarded the first batch of backbone enterprises in the national base.

New Asia  pays attention to intellectual property management and actively implements the intellectual property management standards of the country's first enterprise. In March 2016,  New Asia  passed the intellectual property management system certification, and the intellectual property related management activities involved in product R&D, design, procurement, production and sales are increasingly standardized, systematic and scientific.

Zhengzhou New Asia Superhard Material Composite Co.,Ltd scrupulously abide by quality policy of "New Asia's reputation, composite strength, superhard quality, excellent material". And since 1998, New Asia obtained the certification of ISO9001:2008, the entire producing process strictly carry through according to quality control standardsof ISO. 

Based on independent innovation and attaching importance to the construction of research platform, New Asia  set up an independent R&D center at the beginning of its establishment. According to the development needs, New Asia  applied for the establishment of "Zhengzhou Composite Superhard Materials Engineering Research Center" in 2011, and was approved to build "Henan Superhard Materials Sintered Body Engineering Technology Research Center" in 2014.

Small and medium-sized scientific and technological enterprises in Henan Province are the key service objects of Zhengzhou's scientific and technological management work. They are recommended and recognized as high-tech enterprises and provincial innovative (pilot) enterprises with priority. They are given priority to support the application of various types of scientific and technological projects at all levels, and enjoy preferential fiscal, financial, industrial technology and talent policies that support the development of science and technology and the application and transformation of achievements.

In 1992, New Asia started the industrial production of high-end composite superhard materials, and was rated as a "high-tech enterprise" by Henan Science and Technology Commission in the same year. In 2008, new accreditation measures were implemented, New Asia was identified as the first batch of "high-tech enterprises" in Henan Province; In 2011, it passed the triennial review. In 2020, it was re-approved.

With outstanding professional achievements, New Asia has focused on the composite superhard material industry for more than 20 years and won high brand awareness and reputation in the industry. In December 2014, Henan Provincial Administration for Industry and Commerce recognized the trademark "New Asia" as "Henan Famous trademark".